Crystal Clear Media
media relations – media management – media training
Crystal Clear Media provides traditional communications and media relations services to businesses, government departments and agencies, international organisations and non-governmental organisations.
Crystal Clear Media helps to meet the communications needs of small businesses and start-up companies – particularly innovative, technology-based businesses.
Crystal Clear Media provides a ‘virtual press office’ service for businesses that do not have in-house media relations expertise, or which need support.
Crystal Clear Media delivers media training and provides hands-on media management and communications support services for businesses.
Crystal Clear Media provides you with specialist media skills at short notice, when you need it.
Whatever your message, we can make it crystal clear!
crystal clear – “very clearly stated and easy to understand”
Terms and Conditions
Thank you for visiting Crystal Clear Media Limited’s website. This site is managed for the purpose of providing information about the services provided by Crystal Clear Media Limited. Those who access and use this site are regarded as having agreed to these terms and conditions.
The terms and conditions are subject to change without notice. Any changes made will be announced on the site. Users are regarded as having agreed to the changes when they access and use this site for the first time following such an announcement.
This is a general and freely available website and the content of the pages of this website is for your general information and use only. The pages are subject to change without notice.
Copyright
1. Crystal Clear Media Limited owns the copyright (or other intellectual property rights) to all data uploaded on this site (such as any text, figures, photos, and images), unless otherwise specified. All our rights are reserved © Crystal Clear Media Limited.
2. The reuse or reproduction of any or all data on this site for purposes other than personal use is prohibited.
3. Such data may be quoted, however, for educational or other legally recognised purposes. In such cases, credit should be clearly indicated by identifying Crystal Clear Media Limited as the copyright holder or as the information source.
4. Data on this website cannot be used for commercial purposes, such as product advertisement and marketing.
Disclaimer
While every effort is made to provide accurate information and to ensure security, Crystal Clear Media Limited does not guarantee that there will be no errors in the contents of this website, nor does it preclude the possibility of cyber-attacks that result in the altering of the content. Crystal Clear Media Limited disclaims any liability for errors and omissions or for any damages accruing from the use of this site or its contents.
The site may also from time to time include contents, links, other information, and translated material provided by third-parties for which Crystal Clear Media Limited claims no responsibility.
Crystal Clear Media Limited is a Limited Liability Company registered in England and Wales, company number 05834423. The registered office is 15 Gold Street, Hanslope, Milton Keynes, MK19 7LU. VAT registration number 912 4352 52.
Services
We provide a wide range of communications and media relations support and management services, from handling one-off announcements and news stories through to devising and driving sustained communications and media campaigns.
We provide hands-on media management and communications support services to help you deal with breaking stories (good or bad) that may effect your organisation, including dealing with the media in a crisis.
We can be your ‘virtual press office’ if you do not have in-house media relations expertise. We offer a special package for start-up businesses and SMEs who want to raise their profile and have an interesting story to tell or an announcement to make.
Our writing and editorial services can help you to express your views and ideas clearly and effectively. We specialise in turning technical and complex issues into language that your target audience will understand.
Last, but by no means least, we provide media training – from writing press releases and organising press briefings through to handling radio and TV interviews and devising communications strategies.
What does this cost? Not as much as you may think. As a micro business, we have very low overheads and administration costs. So we charge much less than traditional PR companies.
As an independent media relations company, Crystal Clear Media offers a professional, quality. flexible service. Please contact us to discuss your requirements, on a confidential basis, and without obligation.
Media relations, support and management
Our objective is to obtain maximum, positive coverage for your organisation or business, whether this is in the national or regional media, specialist or trade press, or online.
We provide an extensive range of hands-on communications and media relations services, tailored to meet your requirements. We can develop and manage media activity on your behalf, such as press releases, announcements, launches and press briefings, or provide support and guidance to your in-house communications team. We can also devise a communications strategy for you – and then either hand it over to you to manage, or drive it forward for you.
In addition to such pro-active engagement, we can help with reactive media management, such as when breaking news impacts on your organisation, there is an emergency or crisis, or you have bad news to announce. We can advise you how best to handle the media and provide professional support, or deal with the media on your behalf.
Crystal Clear Media can be your virtual press office. Unless engaging with the media is a regular part of your organisation’s work, you are unlikely to have in-house staff with the right expertise. We can carry out media activity on behalf of SMEs on a ‘when needed’ basis – you pay only for the work we do for you, with no fixed monthly fee or contract.
Please contact us for a confidential, no-obligation consultation.
Virtual Press Office
Unless engaging with the media is a regular part of your organisation’s work, you are unlikely to have in-house staff with the right skills and expertise. So if you want to raise your profile through the media or have a good story to tell, but do not have expertise, how do you do it? Crystal Clear Media can carry out media activity on your behalf, as and when you need it, through our ‘virtual press office’ service.
Perhaps you have won an award, developed a new technology, received a grant, opened a new office or expanded your operation. We can help you to gain publicity from good news such as this, targeting the local, regional or specialist media.
We’ll work with you to research and develop your story and write an engaging press release (or perhaps two – one for specialist, technical media and one for the local and regional press). We’ll secure supportive quotes or testimonials and obtain relevant photographs. Then we’ll put together relevant media contact lists, distribute your press release for you and encourage journalists to run your story.
We offer a special, low-cost, package for start-up businesses and SMEs.
We can carry out media activity on a ‘when needed’ basis – you pay only for the work we do, with no fixed monthly fee or contract. We would be on hand to help whenever you need us. And if you want to engage with the media on a regular and sustained basis we can help you to develop and deliver a media plan.
Please contact us to discuss your ideas and aims, on a confidential basis and with no obligation.
Media Training
Crystal Clear Media provides training in all aspects of media management and media handling, such as how to put together a media strategy, write an eye-catching press release and organise and conduct a press conference.
We can show you how to write with the media in mind, and what makes a good story for a journalist. And we can tell you about the “rules of engagement” – how to deal with approaches from the media, and how to handle difficult situations.
In partnership with one of the UK’s premier media training providers we can arrange training in handling television interviews (studio, down-the-line, face-to-face, doorstep etc) and radio interviews (studio, phone, phone-in etc).
Please contact us about your media training needs and we will advise how we could help.
Writing and Editing
Lost for words? Do you have a story to tell, but are not a sure how to tell it? We can write for you.
We can help you to express your views and ideas clearly and effectively. We can write new material for you, or can edit and revise your own work, checking for consistency of style, clarity and layout, and suggesting revisions where we feel your material could be refreshed and revitalised. Or we can simply proof-read your material, giving it a thorough examination.
We specialise in keeping it plain and simple. This doesn’t mean dull or boring. But we don’t do spin or gloss. And we don’t do jargon. We tell it like it is. Just concise, effective text – well written, easily understood. Indeed, it will be crystal clear.
The material we can handle includes:
Press releases
Features
Case studies
Brochures, leaflets and pamphlets
Website content
Newsletters
Speeches
Letters
Reports
Please contact us to discuss your writing and editing needs, on a confidential basis, and without obligation.
About Crystal Clear Media
Crystal Clear Media is managed by Nick Sheppard, a highly experienced and skilled communications and media relations specialist.
Since establishing Crystal Clear Media in 2006, Nick’s assignments have included media relations adviser to the Attorney General, media relations manager for the Rural Payments Agency, communications adviser to the African Development Bank and media relations manager for the Technology Strategy Board. He remains media relations consultant to the Technology Strategy Board, where he works regularly with innovative, technology-based businesses of all sizes and across all sectors.
Previously, Nick was head of media and public affairs training at the Foreign and Commonwealth Office in London and then Communications Director for the British Government in South Africa, for four years. He was also Communications Director for the Commission for Africa and then senior press officer and spokesperson at the Foreign and Commonwealth Office in London.
Nick has a record of success devising, developing and driving communications and media relations strategies, both in the UK and overseas. He has a reputation for delivering results. Nick is confident and composed when dealing with the media, including handling live TV and radio interviews and debates. He has considerable expertise planning and managing media events and has many years experience handling the media at times of crisis, dealing sensitively with complex, technical and difficult issues.
Crystal Clear Media also uses the services of experienced freelance consultants, researchers and trainers.
crystal clear – “absolutely clear, transparent, lucid”
info_crystal-clear-media.co.uk
Crystal Clear Media Ltd
15 Gold Street
Hanslope
MK19 7LU
01908 337938
07724 241214
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